Email Marketing Program Development

If you are just getting started with email marketing but don't know where to begin, our email program development help will get you on track. We work with you on the following:

• Identify target audiences for an email communications (customers, prospects, etc.)
• Identify ways of obtaining email addresses
• Develop content that is meaningful for your audiences
• Organize a timeline that keeps you on track with a clear launch date

Do-It-Yourself Email Marketing

If you have in-house resources who have the bandwidth to run your e-mail marketing program and some basic HTML expertise, then our do-it-yourself program for email marketing will get you the background you need to launch a program. We work with you on the following:

• Provide training on best practices for email marketing
• Provide training on the use of an email marketing tool
• Educate you on the important technical elements for email deliverability

Email Template Design Services

Whether you need lots of help or a little help, our email template design service can be added onto any program. We work with you on the following:

• Iidentify important content elements for an email message
• Design an email template that meets best practices for email "viewability" across various email clients
• Test the email design for deliverability

Email Campaign Management

Our email Campaign Management service is designed for the company who wants to communicate by email on a set frequency but doesn't have the in-house resources to do the work. This service includes all elements of the Email Marketing Program Development service as well as the following:

• Project manage the ongoing content development process to meet a set schedule
• Write and/or edit content to be email marketing friendly
• Load or facilitate the loading of content onto the corporate website for landing pages which link from the email to the website.
• Incorporate the content into the email template
• Update customer or prospect list for the email campaign
• Load the new email and test for deliverability
• Deploy the email campaign
• Monitor the email campaign progress
• Summarize the campaign and analyze the results, providing recommendations for things to consider during the next send.