 MobilityWorks
www.mobilityworks.com
A national chain of wheelchair-accessible van providers.
Business challenge: To communicate regularly and personally with its clients across the nation as well as generate sales leads and increase customer retention.
OnMark’s solution: By creating a monthly email campaign that highlighted a different client each month and featured links to sales specials and an online method of submitting confidential questions, MobilityWorks experienced the highest Internet-generated call volume in its history, as well as the most visitors to its website when the initial email was launched.
 ClearFlite
www.airpurifiers.com
A leading air purifier online retailer.
Business challenge: To position itself as an expert in air purification and a leading supplier of high-end air purifiers online as well as maintain customers post-sale with filter refills.
OnMark’s solution: By sending monthly email campaigns that have both educational and sales objectives, ClearFlite established credibility in a wide variety of air purification topics and continues to excel in customer retention.
Conveyer & Caster
A material handling products company.
Business challenge: To maintain a regular communication schedule with customers and prospects as a means of building corporate credibility, connecting with account managers and positioning information about new products.
OnMark’s Solution: A bi-monthly email marketing program was established with a focus on educating customers through case studies which demonstrated how casters, conveyers and other tools solve material handling challenges.
Hinkley Lighting
www.hinkleylighting.com
A retail supplier of lighting.
Business challenge: Hinkley Lighting has geographically dispersed retail showrooms which sell its products as well as competitors’ lighting products. It needed to differentiate itself from other vendors, enhance communication and educate showroom staff members on company resources.
OnMark’s solution: Monthly email campaigns are personalized with pictures of the sales people responsible for each showroom, provide links to password-protected advertising resources and tips to improve sales and create a desirable showroom experience for customers.
BioPlastics
A manufacturer of coated webbing and straps.
Business challenge: There are many applications for this company’s products. The goal is to present case studies of how their materials are used in specific markets while encouraging potential customers to use their coated webbing to manufacture products for new markets.
OnMark’s solution: Through regular communication with its customers across markets, BioPlastics highlights successful case studies and examples of their products’ implementation in a variety of applications.
Dr. Betor
A dentist serving northeast Ohio.
Business challenge: Dr. Betor’s offerings include cosmetic and general dentistry along with specialty services and state-of-the art technology. The office needed to differentiate itself from other, more traditional dentists and position itself as cutting edge in the field of dentistry.
OnMark’s solution: Frequent educational emails to current and potential patients highlight the wide array of services Dr. Betor specializes in, and seasonal messaging is delivered just-in-time to the readers’ in boxes to motivate them to visit the office.
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