 Ganeden Biotech (Digestive Advantage)
www.digestiveadvantage.com
A consumer healthcare company.
Business challenge: Discover what customers think of its Digestive Advantage™ product line and drive sales, product improvements and content for future email messages.
OnMark’s solution:By creating a user-friendly, time-triggered brief survey deployed after the subscribers requested, received and used a sample product, the company was able to collect valuable data from customers in a timely manner. The survey earned higher-than-average open and participation rates.
 Smithers Quality Asessments
www.smithersregistrar.com
Provides certification services to industrial, commercial, government and service businesses.
Business challenge: Convert existing traffic within the aerospace section of the website to warm leads. Collect contact information and qualifiers regarding time to purchase.
OnMark’s solution:Created web seminars and a whitepaper as lead source. Offered some content for free and other content requires a basic subscription form. Generating a large number of leads that inside sales team is calling on a weekly basis.
 K-Tec
www.ktecinc.com
A designer and manufacturer of lean material handling systems.
Business challenge: A web seminar was presented through an industry magazine conference and the company wanted a way to follow up with attendees and people who registered but did not attend.
OnMark’s solution:After the seminar, email marketing data provided contact information for attendees and people who registered but did not attend. The data was used to identify a short list of people to call for a personal follow up.
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