Achievement Centers for Children
www.achievementcenters.org
A private, nonprofit organization serving the needs of children with disabilities and their families.
Business challenge: Create a website that makes it easier for parents to identify the specific service his/her child needs and facilitate the online donation process.
OnMark’s solution: We reorganized the content to focus on the various services offered. We also made the online donation link more prominent and created an Events calendar to highlight upcoming fundraising activities. Visits to the new sites have significantly increased and our addition of SEO keywords has made the site much more prominent with search engines and located more easily through keyword searches.
BioPlastics Company
www.bioplastics.us
A leading manufacturer of coated webbing and straps.
Business challenge: Create an easily maintained website that showcases various market applications for company products yet contains technical detail for each product offering.
OnMark’s solution: New content was written for the website that contains SEO-rich terminology to improve ranking with search engines. Our team redesigned the website using colors and images aligned with the corporate brand. Market-specific content is more easily found with visible links to order sample materials and contact the company.
Ely, Minnesota
www.ely.org
A Northern Minnesota resort offering a variety of indoor and outdoor recreation experiences.
Business challenge: Create a more navigation friendly site with well organized information. Implement better Search Engine Optimization techniques.
OnMark’s solution: We created a more streamlined navigational experience for users to easily find specific information. We also added more connectivity between Ely and social channels and implemented several interactive features to support the tourism aspect of the resort. The collaboration between Ely and local businesses was expanded to make the site be a stand-out marketing tool for tourism in that area.
Thogus
www.thogus.com
A national provider of plastic injection molding services based in Northeast Ohio.
Business challenge: The original site was not search engine friendly and was built on an old platform that was difficult to edit. There was an overall need to upgrade the site's design to match the culture of the business.
OnMark’s solution: We redesigned the site to represent and speak to this culture while still effectively communicating with traditional manufacturing audiences. They now have a marketing tool that allows them to effectively update the site using blog posts and business news.
Wicked Bilt
www.wickedbilt.com
A leader in the manufacturing of UTV parts and accessories.
Business challenge: This was a spinoff website that needed to appeal to a diverse audience of UTV enthusiasts and racers.
OnMark’s solution: We were able to give the UTV segment its own brand and presence. The product visibility is improved and users can easily identify parts by brand. The visuals were designed to create an edgier look, while still keeping all of the UTV audiences in mind. We also upgraded the navigation and organization to make the site more easily maneuverable.
Smithers
www.smithersregistrar.com
An accredited quality and environmental management systems auditor.
Business challenge:This site was originally built seven years ago using a completely manual editing system. It needed to be redesigned to stay current while maintaining its superb search engine rankings.
OnMark’s solution: The site was upgraded with content management tools that allowed for much easier editing. We were able to maintain the URLs to preserve the site's search engine optimization. It now has a more modern feel with a user friendly management system and continues to do well in search engine rankings.
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