Launching an email marketing campaign requires a careful planning and execution. Email marketing is both a technical and a marketing activity.  

OnMark's method for getting started with email marketing:

1. Pull a list of your customers and update email addresses.
2. Select an email marketing tool.
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3. Develop a schedule or frequency by which you plan to communicate with customers.
4. Create a list of 3-4 topics that you can use.
5. Develop the content for your first message, maybe a product announcement or an example of how one of your products or services solved a problem.
6. Design an email template to work across email viewers that includes corporate branding.
7. Integrate your content into the email template. 
8. Test, test, test and send.
9. After you send the message, use the reporting function of the email marketing tool to evaluate its success. Did people open it? Did people click the links to go to your site? Did you have a lot of bounced messages?
10. Use the information learned to refine the process for your next message.
    

OnMark Solutions can help you design an email marketing program that is right for you!

We work with companies on email marketing projects that are located both nationally and those located in northeast Ohio, including Akron, Canton and Cleveland, OH.