OnMark Solutions LLC

The ultimate question is.. Is your web site working for your business or is it working against you?

While most businesses have a web site now, a majority of all sites are ineffective at delivering information quickly and easily. OnMark Solutions works with companies to turn their web site into a powerful marketing tool. Here is how we do it!

Steps to turning your web site into a marketing powerhouse!

1. We start by evaluating the phrases that people use to search for your business or product via Google, Yahoo, and other search engines. What words to people use to describe your product? How often do people search for your product? Do you have a secondary service or product with a strong interest base in the search world?
2. We take the research from step one and then evaluate your current web site and marketing materials. Do you currently speak in the language of the customer or are you using your own vernacular. For example, the auto industry has taken a liking to the phrase "pre-owned vehicle." It has a smooth ring to it. But, guess what? Everyone searches on "used cars." We use the research to evaluate what we need to do to speak the language of your customers.
3. Using the research, we evaluate what type of content your web site needs. While you need to have several basic content elements, it is important to have content that matches the type of information that people are searching.
4. To dig further into the research, we also take a look at your web site logs. Where did people go on your current site? What information generated the most interest? What pages drove the most people away from your site? (Site exits)
5. From the search research and the web logs, we develop a logical site map to help quickly and easily deliver the information that your customers want and need via your web site.
6. Next we enter the web site design phase. Talented designers take the rough layouts and site designs and create a site which is visually appealing and has professional zing.
7. Together we work to write new content to fulfill the site map. We use the terminology that your customers use to search.
8. Finalize the technical detail for your site and now build it!
9. Test, review, modify.
10. Launch your site!
11. Develop a process for developing new content ongoing. It is important for your web site to stay fresh! Establish a review and update cycle.

OnMark Solutions - A Cleveland, Ohio Company

OnMark Solutions is a Cleveland, OH based e-marketing consulting company. We service Ohio based companies as well as companies located nationally with e-marketing solutions. Our e-marketing solutions include web site design, wesite re-design, web analytics, web based surveys, web seminars, email marketing, search engine marketing and other online marketing solutions.