Posted by: Kristy Amy
on Feb 21, 2011
In addition to “owning” your listings, you want to keep a watchful eye on what others are saying about you.
Here are eight easy ways to keep an eye on your brand.
1. Google Alerts (www.google.com/alerts): Set up alerts for your company and product names as well as any other important key words and this tool will comb the web weekly (even daily) and conveniently deliver web mentions in an e-mail.
2. GigaAlert (www.gigaalerts.com): The free version is similar to Google Alerts. However, it does offer paid options that provide even more features allowing for data filtering and multi-user sharing.
3. Google Blogs (http://blogsearch.google.com): Search blogs for latest content.
4. Twitter Advanced Search (http://search.twitter.com/advanced): Allows you to define a range of time to search past tweets about your company.
5. Technorati (www.technorati.com): Identify blog posts about you, your products, competitors and any other category.
6. Twittorati (http://twittorati.com): Search tweets for company or product mentions or comments.
7. Facebook Search (facebook.com/search.php): See who’s talking about your company. It’s also a great way to find similar names on Facebook.
8. Social Mention (www.socialmention.com): Real-time search engine that provides alerts and a buzz-monitoring widget that can be added to your website or blog.
For other great tools for keeping an eye on your brand online, check out http://wiki.kenburbary.com.
Posted by: Kristy Amy
on Feb 21, 2011
You invest so much into building your business, but in an instant, a disgruntled customer venting frustrations on the web could tarnish your brand.
Although keeping tabs on your online reputation sounds daunting, it’s not.
For starters, go to Google, Bing and Yahoo and search your company name and brand names. What shows up? Google and Yahoo feature a local listing function that is similar to the old yellow pages. Review your address, phone number and map placement. Is it correct? (In our example below, the pin placement was originally down the street from the correct placement.)
Click the link next to the map for “More info” or “Place Page” shown in our example below with a purple circle.
These listings are initially created by the search engines combing the web for business directory information. However, you can “take ownership” of your listing. Go through the process to own your listing so you can update the information for it.
