How do you know if your web site actually works for you? Can you tell where people go on your site and what they do there? Do you know how many people leave your site from your home page? These are important questions to answer when evaluating how strong your website’s “e-presence” is.

Web analytics is the process of measuring log files and other site statistics. Log files are like the "court reporter" for your website, recording everything that each person does on your site. Web analytics graphically analyzes this data to show what people do on your site and then helps you understand where your site needs improvement.

OnMark Solutions works with companies to understand the effectiveness of websites. We use the information to:

• Optimize your company website to enhance overall usability and correct technical problems
• Improve email marketing campaigns
• Establish a higher search engine ranking for your website
• Help you develop a sales and e-marketing plan based on actual data, with a focus on lead generation and customer retention

Contact OnMark Solutions today at 440-328-8245 for assistance in web analytics!