Achieve optimal website marketing and design.

OnMark Solutions works with Cleveland, Ohio and national companies to turn your website into a powerful marketing tool.

OnMark Solutions is a Cleveland, Ohio website design company serving Northeast Ohio and business across the U.S. Is your company's website working for your business or is it working against it? Your website is the central element of your marketing program. Customers and prospects turn to your website first to find information on your locations, products, services, warranties and much more. And if you have an email campaign or social media strategy in place, you are driving even more traffic to your site.

While most businesses have a website, the majority don’t deliver information quickly and easily. OnMark Solutions ensures that your website doesn't just "look pretty," but works too!

Here's how we use our website design consulting skills to turn your website into a marketing powerhouse:

1. How are your customers and prospects finding you online? We start by evaluating phrases people use to search for your business or product via Google, Yahoo, and other search engines. What words to people use to describe your product? How often do people search for your product? Do you have a secondary service or product with a strong interest base in the search world?
2. What’s working now? We take the research from step one and evaluate your current website and marketing materials. Do you currently speak in the language of the customer or are you using your own vernacular? We use the research to evaluate what we need to do to speak the language of your customers.
3. What content do you still need? Using the research, we evaluate what type of content your website lacks. While you need several basic content elements, it is also important to have content that matches the information that people are using in their searches.
4. Where are visitors going? We take a look at your website logs. Where did people go on your current site? What information generated the most interest? What pages drove the most people away from your site?
5. Let’s map it out! From the search research and the web logs, we develop a logical site map to help quickly and easily deliver the information that your customers want and need via your website.
6. Time for design. Next we enter the website design phase. Talented designers take the rough layouts and site designs and create a site which is visually appealing and has professional zing.
7. Jazz up your copy! Together we work to write new content to fulfill the site map. We use the terminology that your customers use to search.
8. Dot our “i’s” and cross our “t’s.” Test, review and modify.
9. It’s go time! We launch your site.
10. Keep it fresh. We develop an easy-to-follow and consistent process for adding and reviewing content. It’s important for your website to stay current!

Call us at 440-328-8245 to discuss how we can help you with website design.

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