Is your company's website working for your business or is it working against it? Your website is the central element of your marketing program. Customers and prospects turn to your website first to find information on your locations, products, services, warranties and much more. And if you have an email campaign or social media strategies in place, you are driving even more traffic to your site.

While most businesses have a website, the majority don’t deliver information quickly and easily. OnMark Solutions works with companies to turn your website into a powerful marketing tool. It doesn’t just “look pretty,” it works!

Here's how we turn your website into a marketing powerhouse:

1. How are your customers and prospects finding you online? We start by evaluating phrases people use to search for your business or product via Google, Yahoo, and other search engines. What words to people use to describe your product? How often do people search for your product? Do you have a secondary service or product with a strong interest base in the search world?
2. What’s working now? We take the research from step one and evaluate your current website and marketing materials. Do you currently speak in the language of the customer or are you using your own vernacular? We use the research to evaluate what we need to do to speak the language of your customers.
3. What content do you still need? Using the research, we evaluate what type of content your website lacks. While you need several basic content elements, it is important to also have content that matches the information that people are searching.
4. Where are visitors going? We take a look at your web site logs. Where did people go on your current site? What information generated the most interest? What pages drove the most people away from your site?
5. Let’s map it out! From the search research and the web logs, we develop a logical site map to help quickly and easily deliver the information that your customers want and need via your web site.
6. Time for design. Next we enter the website design phase. Talented designers take the rough layouts and site designs and create a site which is visually appealing and has professional zing.
7. Jazz up your copy! Together we work to write new content to fulfill the site map. We use the terminology that your customers use to search.
8. Dot our “i’s” and cross our “t’s.” Test, review and modify.
9. It’s go time! We launch your site.
10. Keep it fresh. We develop an easy-to-follow and consistent process for adding and reviewing content. It’s important for your website to stay current!

Call us at 440-328-8245 to discuss how we can help you with website design.

OnMark Solutions – A Cleveland, Ohio Company

OnMark Solutions is a Cleveland, OH-based e-marketing consulting company. We service Ohio-based companies as well as companies located nationally with e-marketing solutions. Our e-marketing solutions include website design, web analytics, web-based surveys, web seminars, email marketing, search engine marketing and other online marketing solutions.